In this episode:
- David shares examples of companies and organizations gaining a competitive advantage from communicating in real-time with social media.
- Find out why David rejects the question of ROI in social media marketing.
- Check out David’s observations on the biggest mistakes companies make in social media marketing.
- Hear about David’s research on how being more socially connected and available impacts shareholder value.
- Get the best advice around on beginning a social media policy in your company, and how to manage the three main internal social roadblocks: legal, PR, and HR.
LISTEN:
Episode 5: Resources and Further Reading
- “Eloqua joins the party” CEO Joe Payne’s blog post about Market2Lead acquisition.
- Real Time Marketing & PR, David Meerman Scott
Comments on: "Episode 5: “Real-Time” with David Meerman Scott (17 mins)" (1)
Really enjoyed this episode. I guess I should listen to the others, too!
Gary, I particularly like your use of the word “amplify” to describe the value of social media. I use it often to describe how Twitter amplifies blog content and how the two cross-pollinate.
As was emphasized by all speakers on this podcast, there has to be existing content –preferably high quality content–to get value from amplification. So, companies should have a solid underlying media strategy before they jump into a social media campaign. In healthcare, where I spend most of my time now, I observe hospitals trying to establish social media programs when they have weak or non-existent content strategies. They need to ask themselves what they’re amplifying and if they don’t have a good answer, I suggest they focus on building the foundational message first.
OTOH, for publishers with quality content, they’re missing out if they’re not taking advantage of social media amplification.